Typography

Typography is important in all design aspect in publications, whether it's online or print. According to Colin Wheildon, typography is defined as the art of designing a communication by using the printed word. They are used in all publication, from newspaper, magazine, brochure, posters, and many more.

Typography can be used to ensure that readers can view the words without difficulties, to make the words eye-catching to attract readers, or to express the words as intended by the communicator.

This video will explain typography in details:

Wheildon, C 1990, Communicating or just making pretty shapes: a study of the validity -- or otherwise -- of some elements of typographic design, 3rd edn, Newspaper Advertising Bureau of Australia, North Sydney

xperpetualmotion, 2010, An Intro to Typography, [video online] Available at: http://www.youtube.com/watch?v=tWFWJGA7qrc viewed 8 February 2011